Two Otters Studio · Strategy, branding and UX in one place

We start from the end
and the results are better

First we build a working prototype you can click and feel, and from real use we refine,
write and design until everything fits just right.

Let's meet in 30 minutes, no commitment

We loved working together :)

Going full throttle in neutral
isn't you anymore.

You can work smarter, faster and more precisely
and build a website, platform or app that grows the business

We're not an AI studio

Yes, we use AI tools. But anyone can run a prompt. Not everyone knows how to ask the right questions, give the right inputs and take the result to the next stage. We do.

Forget exhausting months of specs

You get a working prototype within a few weeks, so you can "feel" your product in use before design and development.

Turning vision into a working product

This is our superpower. We come prepared with questions, references and thinking, and help you translate what you imagined into a working product.

Nothing less than pixel perfect

An approved prototype. Organized documentation. The right architecture. Everything clear and precise down to the pixel, so you can take the prototype to the next stage.

Meet the spiral method
See it and use it before you build it

We start with strategy, and from there the stages run in parallel and sharpen along the way. That way you click through a working prototype and approve it before investing in full design and development.

1

Strategy

The starting point

A deep understanding of the product, the market and the goals, turned into a sharp brief we run on.

2

UX spec

Strategic UX

What each screen does, how they connect, and what happens when things go wrong.

3

Prototype

Working, fast

Stop imagining, start seeing. A prototype you can click and comment on.

4

Hand-Off

Full delivery

An approved prototype, full documentation and clear guidelines for everyone who touches the brand.

Strategy shapes
the design (and vice versa...)

Continue with us to full strategy and UX/UI,
all the way to your exact result

We had a great time working together

As part of our rebranding process, we asked Keren to help us articulate our brand narrative in one coherent voice. Keren took full ownership of the project and quickly became an integral part of our internal strategy team, unlike any other third party we'd worked with.
Gil Ben HorCEO & Founder · The 5ers

So whatdo you wantto build together?

From idea to product - illustration

From idea to product
at lightning speed

Start and finish in one sprint

We start with strategy. Move on to the UX spec. Arrive at a working prototype you can click, feel and change. You walk away with everything approved, documented and ready for the next stage.

Let's start a sprint

Up to 6 weeks ofStrategyUser experienceWorking prototype

Website upgrade - illustration

Upgrade your current site

The business moved on, and the website stayed behind. We rebuild it around today's goals: messages that set you apart, a structure that leads to an inquiry, and design that strengthens your reputation.

And if it leaves the competition in the dust, we won't object.

Let's upgrade the site

4-6 months ofBrand strategyUser experienceTerminology brandingDesign languageStorytelling

Marketing infrastructure - illustration

The marketing infrastructure
every business needs

We build customer journeys, automations and dashboards that replace the manual work. So you finally see what brings in clients, and invest only in what works.

Work smart, not hard.

Let's build the infrastructure

1-2 months setup ofCustomer journeysData dashboardCommunity growthSales growthSystem integrationsAutomation

A site for a new brand - illustration

A site for a
brand-new brand

A new brand needs a website people remember and that moves them to act. We build it from strategy to the last pixel: fast, precise and ready to go live.

Because you only make a first impression once.

Let's build a new site

4-6 months ofBrand strategyUser experienceTerminology brandingDesign languageStorytelling

Need a partner like the otters? We'd love to team up!

We bring the strategy, the UX spec and the design, and work with you as one team in front of the client.

Who is it best for?

  • Design studioWhen you need to start with strategy, or your hands are full and you need UX/UI
  • Software houseWhen you promised the client a wow result, and you love getting pixel-perfect files
  • SEO expertWhen clients trust you to deliver the highest level, optimized for search and AI from the spec stage
Let's talk partnership

Hola!We're Amir and Keren.

We met back in high school, and over the years the current took us to many places. But like real otters, who hold hands, we always stayed together.

Keren builds the "what": the strategy, the story and the content. Amir builds the "how": the UX, the branding and the design. Together, it's one place.

More about us
Amir Shalev · Keren ReitlerAmir Shalev - UX/UI expert, specification and translating strategy into productKeren Reitler - strategy, storytelling and product-language expertAmir ShalevKeren Reitler
Don't worry - the otters are hereWe'll crack itEveryone will say "wow"Check-check and we're liveExactly what you wantedDon't worry - the otters are hereWe'll crack itEveryone will say "wow"Check-check and we're liveExactly what you wantedDon't worry - the otters are hereWe'll crack itEveryone will say "wow"Check-check and we're liveExactly what you wantedDon't worry - the otters are hereWe'll crack itEveryone will say "wow"Check-check and we're liveExactly what you wantedDon't worry - the otters are hereWe'll crack itEveryone will say "wow"Check-check and we're liveExactly what you wantedDon't worry - the otters are hereWe'll crack itEveryone will say "wow"Check-check and we're liveExactly what you wantedDon't worry - the otters are hereWe'll crack itEveryone will say "wow"Check-check and we're liveExactly what you wantedDon't worry - the otters are hereWe'll crack itEveryone will say "wow"Check-check and we're liveExactly what you wanted

If this sounds like you,
we'll probably work well together

IT’S A
MATCH
It's a match
  • ✓You have an idea and you're looking for someone to bring it to life
  • ✓You know your feedback is part of the success
  • ✓You understand strategy is an inseparable part of the product
  • ✓You'd like a positive experience with a service provider
  • ✓You've set a clear budget for a premium process
SWIPE
LEFT :(
Swipe left - not a match
  • ✗You're looking for an executor only, no thinking
  • ✗You want "fire and forget" and have no time to be involved
  • ✗Honestly, you haven't thought about what you really want
  • ✗A generic template design is fine by you
  • ✗"Budget? We haven't thought about that..."

Probably what's on your mind

Every project is unique and has its own complexity. That said, we usually reach a working prototype within a few weeks. Either way, we set clear expectations right at the start of the project.

At the end of the specification process, our clients get an interactive prototype they can click and feel, a strategic specification document, design files, and clear guidelines that let you continue on your own (or continue the project with us).

Our whole process is built on certainty for our clients. We want you to see the product's user experience before you commit to development (the long, expensive part). Instead of a PDF that gets shelved or a Figma link, you get a working prototype you can click through to understand the product's user experience.

A prototype is an interactive model that simulates the user experience. It isn't final code and it comes without the exact design. But it lets you feel, test and refine your product before you invest in development.

Yes. You can bring us in for every stage of the spiral, or just some of them.

Yes. We work alongside development, marketing and SEO teams, and make sure everyone speaks the same brand language.

Every project is priced by size and complexity. We'd be happy to talk, understand what you're building, and tailor an exact proposal from there.

You move on to development with all the files and reports. You don't depend on us, but we're here if you need support in the design and development stages too.

30 minutesNo commitmentA clear direction ✓

Already excited because...

The next project
could be yours.

Book a free intro call